Using social networks in different ways related to CSR

http://www.prnewswire.com/mnr/prnewswire/31696/
PR newswire is a social network forum created for stakeholders and experts to share ideas. It is basically for the organisations and individuals involved in CSR to make direct contact with the media and reporters who write stories on CSR issues. Because CSR has become a major issue and a major determinant of business performance, it is important to create a CSR network community which presents first hand information and is useful for sharing current knowledge and newly developed ideas with peers using blogs, meeting planners, videos, pictures, etc.

Generation change has seen a dependence on the internet for information. This is mostly done through social networking sites which give information from sources other than the organisation or company involved, giving varied perspectives.

http://www.tigblog.org/group/csrwire/
Social networking has brought about a decentralisation of the production and distribution of content, which puts control in the hands of the people.
There is a growing need for companies to communicate directly with their customers
New roles and responsibilities are being created in marketing, public relations and customer service.It brings people with similar interests together, the world closer and helps in building online communities across boundaries.

Disadvantages
It is largely up to the user to maximise the use of social networking tools, without proper knowledge, one might underutilise them.
Groups exist that have negative impact and promote negative practices taking advantage of social networking sites.